Terms of Service

Last updated: March 19, 2026

These Terms of Service ("Terms") govern your access to and use of the Hulo platform at hulotrade.com (the "Service"), operated by Hulo ("we," "us," or "our"). By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Acceptance of Terms

By accessing or using Hulo, you confirm that you are at least 18 years old, have the legal capacity to enter into a binding agreement, and agree to comply with these Terms and all applicable laws and regulations. If you are using the Service on behalf of a business, you represent that you have the authority to bind that business to these Terms.

2. Description of Service

Hulo is an all-in-one business management platform designed for trade professionals — roofers, plumbers, detailers, electricians, landscapers, and other skilled trades. The Service includes:

  • AI Website Builder — Automated generation of a professional business website based on your onboarding details, powered by AI
  • CRM & Pipeline — Customer management with a full Quote to Job to Invoice workflow
  • Scheduling — Job scheduling and calendar management with Google Calendar integration
  • Invoicing & Payments — Create and send invoices, accept online payments via Stripe
  • AI Agent Chatbot — Manage your entire business through natural conversation via web chat or messaging

We reserve the right to modify, suspend, or discontinue any feature of the Service at any time, with reasonable notice where possible.

3. Account Registration and Security

To use Hulo, you must create an account with a valid email address and secure password. You are responsible for:

  • Providing accurate and complete registration information
  • Maintaining the confidentiality of your account credentials
  • All activity that occurs under your account, whether authorized by you or not
  • Notifying us immediately at legal@hulotrade.com if you suspect unauthorized access to your account

We reserve the right to suspend or terminate accounts that violate these Terms, contain fraudulent information, or pose a security risk.

4. Subscription and Payment Terms

Pricing

Hulo is offered as a monthly subscription at $49.99 per month. All prices are in US dollars and exclude applicable taxes. We reserve the right to change pricing with 30 days advance notice.

Billing

All payments are processed securely through Stripe. By subscribing, you authorize us to charge your payment method on a recurring monthly basis. Your subscription renews automatically unless cancelled.

Invoice Payment Processing

When your customers pay invoices through Hulo, payments are processed via your connected Stripe Express account. A platform fee of 2.99% is applied to each invoice payment processed through the Service.

Cancellation

You may cancel your subscription at any time through the billing portal in your account settings. Upon cancellation:

  • You retain access to the Service until the end of your current billing period
  • No refunds are provided for partial billing periods
  • Your generated website will be taken offline at the end of the billing period
  • Your data remains accessible for 30 days after cancellation for export purposes

Free Trial

If we offer a free trial, you will not be charged until the trial period ends. You may cancel before the trial expires to avoid being charged.

5. Acceptable Use

You agree not to use the Service to:

  • Publish, host, or distribute any unlawful, defamatory, threatening, abusive, or obscene content on your generated website
  • Send spam, unsolicited communications, or bulk messages through Hulo's email or messaging features
  • Attempt to reverse engineer, decompile, disassemble, or otherwise derive the source code of the Service
  • Access or use the Service to build a competing product or replicate its core features
  • Use automated tools (bots, scrapers, crawlers) to access the Service in a manner that exceeds normal usage
  • Impersonate another person or entity, or falsely represent your affiliation with any person or organization
  • Upload malware, viruses, or any malicious code to the platform
  • Violate any applicable local, state, national, or international law or regulation

We reserve the right to investigate and take appropriate action against violations, including account suspension or termination without notice.

6. Intellectual Property

Hulo Platform

The Service, including its design, code, AI models, templates, block system, and branding, is the exclusive property of Hulo and protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, distribute, or create derivative works from the platform without our written permission.

Your Content

You retain full ownership of all content you create or upload to Hulo, including business information, customer data, images, quotes, invoices, and any other materials you provide. By using the Service, you grant us a limited, non-exclusive license to host, display, and process your content solely to operate and improve the Service.

7. Generated Websites

When you use Hulo's AI website builder, the following terms apply:

  • Content Ownership — You own all text, images, and business information displayed on your generated website. AI-generated text created during onboarding is considered your content once published.
  • Hosting — Hulo provides hosting for your generated website as part of your active subscription. Websites are served from our infrastructure at no additional cost.
  • Availability — We strive for high availability but do not guarantee 100% uptime. Your website may experience brief downtime during maintenance or system updates.
  • Removal — If your subscription is cancelled or your account is terminated, your website will be taken offline. You may request an export of your website content before cancellation.

8. AI Features and Limitations

Hulo uses artificial intelligence for website generation and the business management chatbot. You acknowledge that:

  • AI-generated content may require review and editing for accuracy
  • The AI chatbot provides assistance but does not constitute professional financial, legal, or tax advice
  • You are responsible for reviewing all AI-generated quotes, invoices, and business communications before sending them to clients
  • AI features may produce occasional errors, and we are not liable for business decisions made based on AI output

9. Limitation of Liability

To the maximum extent permitted by law, Hulo and its officers, directors, employees, and agents shall not be liable for:

  • Any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service
  • Loss of profits, revenue, data, business opportunities, or goodwill
  • Any unauthorized access to or alteration of your data or transmissions
  • Errors, inaccuracies, or omissions in AI-generated content
  • Service interruptions, bugs, or performance issues

Our total aggregate liability for any claims arising from your use of the Service shall not exceed the amount you paid to Hulo in the twelve (12) months preceding the claim.

10. Disclaimer of Warranties

The Service is provided on an "as is" and "as available" basis without warranties of any kind, whether express, implied, or statutory. We disclaim all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or completely secure.

11. Indemnification

You agree to indemnify and hold harmless Hulo, its affiliates, and their respective officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, or expenses (including reasonable attorneys' fees) arising from your use of the Service, your violation of these Terms, or your violation of any rights of a third party.

12. Termination

We may terminate or suspend your account and access to the Service immediately, without prior notice, if:

  • You breach any provision of these Terms
  • Your payment method fails and is not updated within a reasonable grace period
  • We are required to do so by law or regulatory requirement
  • We reasonably believe your account poses a security risk or is being used fraudulently

Upon termination, your right to use the Service ceases immediately. Sections of these Terms that by their nature should survive termination (including Limitation of Liability, Indemnification, and Governing Law) will remain in effect.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law provisions. Any disputes arising from these Terms or the Service shall be resolved exclusively in the state or federal courts located in Delaware.

14. Changes to These Terms

We reserve the right to update these Terms at any time. We will notify you of material changes by posting the updated Terms on this page and updating the "Last updated" date. For significant changes, we may also notify you via email. Your continued use of the Service after changes are posted constitutes acceptance of the revised Terms.

15. Contact Us

If you have questions about these Terms of Service, please contact us: